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MALAYSIA AIRLINES MHDEALS IPHONE FREE APPLICATION

By • Jul 28th, 2010 • Category: ! Product News

MALAYSIA AIRLINES MHDEALS IPHONE FREE APPLICATION

 

MALAYSIA AIRLINES MHDEALS IPHONE FREE APPLICATION

MHdeals application is the first app using augmented reality to be launched by the Malaysia Airlines and the air transport IT specialist, SITA,  is now available for free download from the Apple App store.

The MHdeals app allows customers to pick up the best airline deals from nearby airports and is the first in which an airline has exploited augmented reality commercially as a new channel for ticket sales.Then MHdeals uses the GPS (global positioning system) on the iPhone to determine the user’s location and then displays the nearest airports from which they can access flight deals.

By simply holding the phone in front of them, the user can identify surrounding airports and select one to view the latest flight offers. Passengers can then book their flights through the MHmobile site which SITA Lab developed and launched for Malaysia Airlines last year.

 

MAS Pioneering IPhone Augmented Reality Application For Free Download
KUALA LUMPUR, July 26 (Bernama) — Malaysia Airlines (MAS) and air transport IT specialist, SITA, Monday announced the airline’s “MHdeals” application, the first application using augmented reality to be launched by an airline is now available for free download from the Apple Application Store.

“We have had a lot of interest from our customers since we announced MHdeals was coming,” said Managing Director and Chief Executive Officer Tengku Datuk Azmil Zahruddin.

The handy application allows customers to pick up the best airline deals from nearby airports and is the first an airline has exploited augmented reality commercially as a new channel for ticket sales.

MHdeals uses the global positioning system (GPS) on the iPhone to determine the users’ location and then displays the nearest airports from where they can access great deals.

By simply holding the phone in front of them, users can identify surrounding airports and select one to view the latest flight offers.

— BERNAMA

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