the overstock handphone on market had bring Sony Ericsson into another state. they will make fewer mobile phone  and focus on smartphone as future phone market. There no new PSP phone as per development manage to insert games into handsets. 

SONY ERICSSON IN ’MAKE LESS PHONE AND GET MORE CASH’  STATE. WALKMAN AND CYBERSHOT SURVIVE AND PLAN FOR PSP PHONE 

 Sony Ericsson has admitted that one of the reasons for its global slide is overloading the market with handsets, and will be bringing a smaller portfolio next year.

 Dave Hilton, marketing director for Sony Ericsson UK and Ireland, said the next step was going to be concentrating on setting up a smaller portfolio while maintaining the innovation he believed had been showcased by the release of the Satio, Yari and Aino.

“The next year will see a smaller number of handsets on our portfolio. That means fewer products, which in turn helps lower costs but still means we can offer new and innovative propositions to help maintain our strong market share.”

PSP phone

Hilton also highlighted why there has been a move away from the Walkman and Cybershot sub-brands, and more crucially, why a PSP phone isn’t high on the agenda for Sony Ericsson.

“We’ve brought a better gaming experience to mobiles, and [I don't think] we need the PlayStation brand for that.

“It’s something we’re looking to step away from today [using sub-brands] as when you’re looking at the higher end of the market consumers want it all: good gaming, video, music etc. With a sub brand, you’re kind of putting a limit [on the phone].

“[The PlayStation brand] is a slightly different example, the question is more how we can bring the PlayStation experience to phones, so I’d rather never say never [over a PSP] phone.

“The Walkman and Cybershot brands will continue, and there’s clearly ongoing development there, but it will be used in mid- to lower-end phones, simpler handsets, and they’ll be placed lower in the Sony Ericsson portfolio.”

Related Review

• ERICSON SET NEW FOCUS AFTER LAUNCHED 3 NEW MOBILE PHONE: (0)
• SONY ERICSSON DITCHING M2 MEMORY CARD IN FUTURE DUE TO ALL PHONE WILL CAME WITH MICROSD CARD SLOT (0)
• SONY ERICSSON YARI: REVIEW, SPEC, VIDEO.-NEW MOBILE PHONE WITH BODY MOTION GESTURE SENSOR FOR REAL GAMING. (0)
• SONY ERICSSON AINO: REVIEW, SPEC, VIDEO – NEW TAG FOR MUSIC PARTY, PS3 TOURNAMENT, – THIS IS FUTURE ENTERTAINMENT PHONE AND BEST CYBERSHOT. (0)
• SONY ERICSSON SATIO: REVIEW, SPEC, VIDEO – AS IDOU TRANSFORM INTO WORLD BEST 12 MP CAMERAPHONE , WATCH HD MOVIES AND PLAY 3D GAMES (0)
• C901 AND NAITE GREENHEART: REVIEW, SPEC, PRICE AND VIDEO – NEW SONY ERICSSON THE SOUND OF ENVIRONMENTAL FRIENDLY WITH CYBERSHOT AND FAST 3G INTERNET (0)