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By • Jun 24th, 2010 • Category: Food & Beverages




The TWG Tea Boutiques and Tea Counters will carry you away on a journey of sensations, spiced with elegant samovars while offering the world’s greatest harvests from various tea plantations  and the finest collection of exclusive luxury tea blends, TWG Tea’s collection numbers well over 1,000 different single estate harvests .TWG Tea also boasts an exquisite collection of tea accessories.

Some of the tea blends such as ‘Tibetan Secrets’, ‘The Napoleon’, ‘The Rwanda Express’, ‘Weekend in Moscow’, ‘Weekend in Shanghai’, ‘Polo Club, ‘Smoky Russian’, French Earl Grey’ and ‘Earl Grey Amour’ are stored in these unique canisters.
TWG Tea Salons serve their signature tea-infused savoury dishes and patisseries, and are decorated with nostalgic furnishings, accented by fine bone china, crisp linens and vases of brightly-hued exotic blooms. All the TWG Tea Salon’s patisseries are freshly handmade and crafted daily by Executive Pastry Chef Philippe Langlois.

TWG Tea Boutique in the world :
-Republic Plaza , Singapore
-ION Shopping Mall , Singapore
-Takashimaya Department Store , Singapore
-Meguro-Ku, Tokyo, Japan
Harrods, United Kingdom   
Dean & DeLuca, Madison Ave New York

TWG Tea-A New Tea Brand Stamping Its Mark Across The World

SINGAPORE, June 23 (Bernama) — Tea, it is said, is the most consumed liquid in the world after water.

Tea remains popular till today and it has evolved from just being a simple and casual drink for breakfast or afternoon break, to a health drink with high medicinal value. Tea drinking is a tradition in some cultures, and some have turned it into an art.

Banking on the tea’s rich legacy and its perpetual popularity, a group of foreign professionals and entrepreneurs formed a luxurious concept tea company in Singapore called TWG (The Wellness Group) Tea, in 2007.

The idea to form a tea company came by chance when Hong Kong-born Manoj M. Murjani, who is now TWG Chairman and Chief Executive Officer met a French businessman of Moroccan origin, Taha Bouqdib (TWG President), by chance.

The two immediately sensed that they could work together in a business venture to revolutionise the tea business by turning the commodity into an iconic luxury brand.


They later roped in Chicago-born luxury fragrance professional Maranda Barnes, a French-Cambodian restaurant management specialist Rith Aum-Stievenard and a French patisserie chef Philippe Langlois into TWG Tea.

In August 2008, the company opened its first European-styled tea saloon and boutique at Republic Plaza in the Raffles Place business district, offering over 250 different single estate and hand-blended teas.

Last year, the company opened a second tea salon and boutique, a more luxurious one, at the latest opulent shopping mall ION Orchard on Orchard Road, offering more than 400 types of TWG teas.

The tea salons also offer tea patisseries, exclusively made by TWG’s master and executive chef Philippe Langlois.

Since then, TWG has never looked back as their business started to flourish and carving out a name of its own as an international brand in the tea world.

To date, TWG Tea’s collection numbers well over 1,000 different single estate harvests and exclusive tea blends from every tea producing country in the world.


The TWG Tea brand has now made an impact on the local tea scene, and hoped it would soon become “the Starbuck of tea”.

To further stamp its mark, the company designed its own elegant and attractive multi-coloured tea canisters that are exclusively manufactured in France, and are neatly arranged and displayed at its saloons and retail outlets.

Some of the tea blends such as ‘Tibetan Secrets’, ‘The Napoleon’, ‘The Rwanda Express’, ‘Weekend in Moscow’, ‘Weekend in Shanghai’, ‘Polo Club, ‘Smoky Russian’, French Earl Grey’ and ‘Earl Grey Amour’ are stored in these unique canisters.

The company also customised a variety of hand blown glass, porcelain, clay and precious metal teapots, fine bone china teacups, saucers, creamers and sugar bowls, as well as tea filters and tea scoops.


The beautifully designed TWG teapots, teacups, canisters, serving spoons and tea accessories are on sale at its tea salons.

True to TWG’s dubbing its tea as “the world’s finest luxury tea brand”, its tea now is highly regarded by tea buffs and has become the most sought after tea brand among top local and international food establishments.

The company in July last year managed to secure a deal with the city-state’s national carrier Singapore Airlines to offer on its in-flight gourmet premium TWG teas to passengers traveling on the airline Suites, First and Business classes.

Barnes said the company has also established an international distribution network and retailing in renowned outlets throughout Asia, the United States and the United Kingdom, including the plush Harrods in London.


She said TWG Tea has now become the second most sought after tea brand after Harrods tea at London’s Harrods.

This month (June) the company opened a dedicated TWG Tea counter in Harrods where not only patrons will be able to enjoy TWG Tea’s packaged exotic tea blends and infusions but also access to a wide range of quality loose leaf fine harvest teas and blends from around the globe.

Taha Bouqdib, the president said “TWG Tea’s and Harrods combined heritage in tea and luxury has created a unique partnership which we believe will enchant contemporary tea drinkers.”

Earlier, on May 24, as part of its expansion plans, TWG Tea opened its first standalone tea saloon and boutique outside of Singapore in Jiyugaoka in Meguro-Ku district in Tokyo, Japan, offering 260 different single estate and hand blended teas, minus Japanese tea.

Barnes said the company managed to make an annual sales of 650 tonnes in two years up to September last year, and today the sales has reached a little over 900 tonnes.


The company sourced its teas from various tea plantations in Asia such as Sikkim (the Himalayas), Nepal, Nilgiri and Assam in India, Sri Lanka, Myanmar, Bangladesh, Japan, Thailand, Malaysia, Indonesia, Vietnam, and Szechwan, Fujian, Zhejiang, Anhui, Yunnan, Hubei and Jiangsu in China, Persia and Kenya and Rwanda in the African continent.

Barnes said TWG Tea located its office in Singapore because it has better access to the world’s best tea plantations around Asia, and it is easier for the company to monitor them as well as ensuring the tea leaves produced are of high quality and of TWG Tea standards.

The TWG Tea team has cultivated exclusive relationships with tea growers worldwide to ensure exclusive access to harvests from renowned gardens, creating blends with the most fragrant flowers, fruits and spices from around the world.

The harvests are sent to Singapore for processing and packaging before the tea is distributed to its local and international dealers and retailers under the TWG Tea brand.

Moving forward, TWG Tea will soon venture into the Middle East, its next potential big tea market.

— BERNAMA By Zakaria Abdul Wahab

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