MALAYSIA AIRLINES OFFER MORE LOW-FARE AIR TICKETS PROMOTIONS TO VARIOUS PLACES FLIGHT AROUND THE WORLD. GET FREE TICKET ONLINEBy rmr_view • Jun 22nd, 2009 • Category: ! Product News
PETALING JAYA: Malaysian Airlines System Bhd (MAS) is pushing for more airfare promotion campaigns to boost sales as demand slowed for travel due to an economic recession. Its managing director Datuk Seri Idris Jala said the airline faced tough operating conditions this year and would find it challenging to surpass last year’s results. He told reporters Monday following the airline’s AGM and EGM that there was a need to package more attractive promotions to boost sales, which has been falling due to the economic slowdown and the H1N1 pandemic. Idris said the airline’s load factor in the second-quarter had risen to 66% from 56% in the first-quarter helped by the low fare campaigns.
MALAYSIA AIRLINES OFFER MORE LOW-FARE AIR TICKETS PROMOTIONS TO VARIOUS PLACES FLIGHT AROUND THE WORLD. GET FREE TICKET ONLINE
“ We’ll continue to push sales aggressively and we are planning to offer more than 70 travel fairs globally until 2010,” he said.
Meanwhile, chairman Tan Sri Dr Munir Majid said MAS currently had no intention to lay-off its workers. Malaysian Airline System Bhd (MAS) will offer more than 70 travel fairs globally until 2010, its senior general manager, sales, Datuk Bernard Francis, said Monday. The airline will continue to aggressively push sales in the Asean region, South Asia, North Asia, Australia, the Middle East, the Americas, and South Africa, he said. “These are targeted campaigns which are matched with the different consumer segments and their buying behaviour,” he told reporters at the launch of the Malaysia Airlines Travel Fair (MATF) and Global Low Fares Campaign, offering “Great Deals For Everyone“. Bernard said a free ticket would be given to every 500th customer booking their tickets online at the malaysiaairlines.com website.
Malaysia Airlines is launching a low-fare campaign today with promotions to all destinations.
“One of the more attractive MATF offerings is that customers can travel immediately as the travel period is from June 29 until December 15,” he said. The all-inclusive one-way fare for MATF, which started today and will end on July 5, begins from RM118 to Singapore, RM198 to Asean countries, RM428 to South Asia, RM488 to Australia and RM898 to Europe. Concurrently, MAS is offering attractive deals globally in Asean, South Asia, North Asia, Australia, the Middle East, the Americas and South Africa for five days from today until June 26.
The company secured RM100 million in sales during the previous MATF held in February this year, Bernard said.According to him, the global low fares campaign has increased sales by 100 percent and the MATF held in the United Kingdom raised the number of passengers carried by 50 percent in the past six months. “We only offer low price for non-peak flights and we believe this is the right thing to do,” said MAS managing director and chief executive officer Datuk Seri Idris Jala when asked how the airline could offer low fares despite the high cost in providing service. As of yesterday, MAS’ passenger load factor increased by 65.9 percent despite the current economic situation as a result of its effort to stimulate demand, he said.
The all inclusive fares start from RM118 to Singapore, RM488 to Australia and RM898 to Europe. The low fares can be booked from today until July 5 for travel from June 29 to December 15. The low fares however are only for non-peak flights.Every 500th customer who books a flight on -line will also get free return ticket. Malaysia Airlines senior general manager Datuk Bernard Francis said that he expects about RM50 million in sales from this campaign, called the Malaysia Airlines Travel Fair (MATF) or about half what it sold in the previous MATF in February.
The campaign is aimed at filling up seats that would otherwise go empty and with global load factors at about 70 per cent, 30 per cent of the seats or about 6 million seats, will be eligible for purchase under the low fare schemes. Also for the first time, Malaysia Airlines is allowing customers to accumulate loyalty points under its Enrich programme when they buy the discounted fares.
Malaysia Airlines will not make a decision on staff pay cuts until after the next board meeting in July.
Several major airlines such as Singapore Airlines and British Airways have asked their staff to take a pay cut to reduce costs in the face of a tough operating environment. Malaysia Airlines chairman Tan Sri Dr Munir Majid said the company does not want to rush into a decision and the pay cut may not take the form of salary reductions but could be from other forms of compensation. “We want it to be a thoroughly considered decision,” he told reporters after the company’s AGM this morning. He also said that there is currently no proposal for any lay-offs.
The company recorded its largest ever revenue of RM15 billion last year, but CEO Datuk Seri Idris Jala said this morning that it would be “tough to surpass” that figure this year due to the economic slowdown affecting demand for air travel and lower fuel surcharges collected. He added, however, that the swine flu pandemic has less of an impact than the SARs outbreak in 2003.
While the company had a difficult first quarter in terms of load factors there has been an improvement, with June recording a load factor of 65.9 per cent as compared with 56 per cent for the first quarter. “We’re doing everything we can to stimulate demand and reduce costs,” said Idris. He also does not expect the company’s aircraft delivery schedule, which includes an Airbus A380 in 2011, to be affected by the soft market for air travel. The A380 is the largest passenger jet in the world.
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