LG HEALTH PLUS CAMPAIGN: HOME APPLIANCE FOR YOUR HEALTHY LIFE. PRODUK ELEKTRIK YANG DAPAT MENJAMIN KESIHATAN DIRI.By rmr_view • May 9th, 2009 • Category: ! Product News
LG HEALTH PLUS CAMPAIGN: HOME APPLIANCE FOR YOUR HEALTHY LIFE. PRODUK ELEKTRIK YANG DAPAT MENJAMIN KESIHATAN DIRI.
Kuala Lumpur: LG Electronics (M) Sdn Bhd is banking on the launch of its Health Plus (Health+) campaign, which emphasises healthy lifestyle, to boost sales of its home appliances.
Its managing director/chief executive officer, Ko Tae Yeon, said the campaign was expected to help boost sales of its home appliances by 20 percent and in turn contribute about 30 percent of its revenue.
He said currently, LG controlled 12 percent of Malaysia’s home appliances market.
“LG Malaysia hopes to expand its market share with the launch of the new campaign and be the top three brands in Malaysia by 2010,” he told a media briefing on the launch of the campaign here Tuesday.
Under the Health+ campaign, LG had focused on designing and incorporating health-oriented technology into its new LG air-conditioners, LG refrigerators, washing machines, and other domestic devices.
Meanwhile, LG Electronics Inc executive vice president/head of refrigerator global business unit, Dan H. Song, said LG would introduce a new water purifier to the local market.
“Malaysia will be the first country in South-East Asia to launch the campaign, and will be followed by Thailand, Philippine, Indonesia, Vietnam, finally India,” Song said.-Bernama