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MALAYSIAN PRODUCT EXPOSITION FOR MALAYSIAN CONSUMER AT TESCO MALACCA

By • Mar 31st, 2009 • Category: ! Product News, Daily Products

MALAYSIAN PRODUCT EXPOSITION FOR MALAYSIAN CONSUMER AT TESCO MALACCA

Tesco Malaysia had organized an even introducing more local malaysian products to Malaysian consumer at Tesco Malacca recently. Read further news from thesun below.

MALAYSIAN PRODUCT EXPOSITION FOR MALAYSIAN CONSUMER AT TESCO MALACCA

Tesco Malaysia is heeding the Ministry of Domestic Trade and Consumer Affairs’ call to highlight Malaysian goods

HYPERMARKET Tesco Stores (M) Sdn Bhd, together with the Ministry of Domestic Trade and Consumer Affairs, organised a Buy Malaysian Product exposition at Tesco Malacca during the recent school holidays. It was launched by Trade and Consumer Affairs Minister Datuk Shahrir Abdul Samad.
The exposition is one way in which the ministry hopes to introduce consumers to the many varieties of quality local products and help increase demand for locally-made goods.

Through such initiatives, the ministry intends to urge Malaysian consumers to give preference to local goods to help further stimulate the domestic economy.

Some 100 local producers took part in the nine-day exposition, offering an interesting variety of made-in-Malaysia products. They included local food items, electrical goods, local handicraft and batik products as well as local travel packages.

Among the exhibitors were Pensonic, Cuti-Cuti Malaysia, Proton, Perodua, Modenas, and Julie’s, among others.

The ministry hopes that producers of Malaysian products will lower their prices to make their goods more affordable.

Tesco Malaysia chief executive officer Chris Bush expressed Tesco’s support for the government’s efforts in making this exposition a success.

“I am very proud that Tesco was given a chance to play a part by partnering with the ministry to bring this exposition to the public in Malacca,” said Bush.

“I also believe that holding the exposition at Tesco Malacca is the right decision because it certainly complements the main message the exposition is aiming to get across, as about 70% of the products sold at our stores are Malaysian-made products.”

Bush highlighted the fact that Tesco is a strong supporter of small and medium enterprises (SMEs) and has over 1,000 local suppliers to date, which is almost 70% of Tesco’s commercial suppliers.

He added that Tesco has invested more than RM3 billion in opening new stores in the last eight years and that more than 90% of the contracts were awarded to local companies, contractors and suppliers.

He said he is proud to be hosting the event, which he believes to be truly Malaysian in spirit, with the combined efforts of the ministry officers and the participation of so many vendors.

Bush added that more such expositions would be carried out until the end of this year and the venue would be at different Tesco hypermarkets around peninsular Malaysia, as well as Sabah and Sarawak.

A mega exposition is in the works for either June or July this year with even more interesting products for the Malaysian consumer.

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